SiP 17 – Rebel Strength

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Rebel Strength

Rebel Strength designs and manufactures high quality, fitness and gym equipment to suit all needs and abilities. Their Group Marketing and Events Manager, Jody Edmondson, recently took the time to tell us more.

The Beginning

“Rebel Strength began as a hobby and then as a start-up business in January 2015. Managing Director, Andy Wilby, originally began by making his own equipment in his lunchtimes as a welder at the time.

Andy had a passion for training with good quality equipment himself and found a large gap in the market for high-end equipment. Word got out and the response initially from friends and colleagues was overwhelming, hence the start of the Rebel Strength journey.”

Quality

“We love to produce top standard equipment that can be used at all fitness levels and features/used regularly at events across the country as well as a number of televised appearances of our equipment.  The real challenges in the market are coming up with new, innovative designs and of course, keeping up with the huge demand we are experiencing!”

Choice

Rebel Strength are passionate about offering top quality equipment and service to all sport disciplines such as strongman/woman, rugby; boxing; cross fit; powerlifting and calisthenics. We now have approximately 120-150 pieces of equipment and clothing on our website, all handmade and bespoke to the customer’s requirements. We sell to UK customers and abroad, residential and commercial. We also lease/hire event equipment for various sports events around the country.”

2017

“2017 has been extremely busy for us, our brand is strong in the market, we have continually offered new products to the market and extended our offering to lease/hire. Towards the end of 2017 we gained more contacts within the commercial sector which will see the brand grow even more in 2018.

Rebel Strength are extremely proud to be the top supplier of strongman/woman equipment in the UK. October saw the official opening of the Steel Warriors project. Rebel Strength helped make the first calisthenics gym in London.

A unique concept idea, Steel Warriors’ initiative is to bring down the number of young people carrying knives in the UK by melting down confiscated/surrendered knives and using the steel to build calisthenics parks to benefit local communities.

steelwarriors.co.uk”

2018

“2018 promises to be equally as busy.  We have a new line of commercial equipment to be launched and continue to provide the highest quality equipment, together with attending high profile events around the country.”

Challenges/Ambitions

Our biggest challenges in the next five years will undoubtedly be keeping up with demand, increasing our customer database, maintaining and extending brand awareness and keeping our exemplary customer service.

Ambitions for the next five years would definitely be to have our equipment in every gym in the UK/Europe. We would also hope to have heavy presence within the commercial sector.”

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